And the subject of the mod itself, the 1996 film Space Jam, is one that awakens a powerful coefficient of virality: the collective childhood nostalgia of the Millennial generation. NBA 2K14 itself had become a tremendously popular game by then, and searching the title on YouTube yields dozens of fan-created videos before official trailers come up. If you're in the business of analyzing what makes a video go viral, the Space Jam mod for NBA 2K14 that became a YouTube hit in mid-February could serve as an interesting case study.Īt a running time of more than 11 minutes, it's much longer than a typical viral clip, but it has a few important things going for it.
